Oscar Bravo

As the Lufthansa Group's in-house digital marketing agency, Oscar Bravo bears a great responsibility – fittingly for its namesake, the Boeing 707, which was the jetliner that sparked the jet age in 1960 and revolutionized aviation forever. The brand core "propelling the posible" was developed to represent their constant progress, innovation and enthusiasm in digital aviation marketing. Based on this, we created a new visual identity.

The new Oscar Bravo brand needsto speak to companies within the Lufthansa Group, as well as potential new talents looking for a job. The sleek, high-contrast design with warm, soft elements aims to convince Lufthansa subsidiaries of their digital expertise while maintaining a friendly appearance. On top of that, the employer brand also needed to communicate their fun-loving nature, which is why we used a lot of photography from their headquarters in Munich.

As the Lufthansa Group's in-house digital marketing agency, Oscar Bravo bears a great responsibility – fittingly for its namesake, the Boeing 707, which was the jetliner that sparked the jet age in 1960 and revolutionized aviation forever. The brand core "propelling the posible" was developed to represent their constant progress, innovation and enthusiasm in digital aviation marketing. Based on this, we created a new visual identity.